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FOR INDEPENDENT RIAs AND ADVISORY FIRMS

You plan your clients' futures. Nobody is planning your firm's.

You run an independent advisory firm with a small team and a growing book. Your fee revenue is booked from bank deposits, your advisors are paid six different ways, and your own tax planning waits until March.

Sound familiar?

Principals of small and mid-size advisory firms tell us the same four things.

Your revenue is whatever hit the bank.

Fees are billed through the custodian, some in advance and some in arrears. Your books record the deposit, so revenue, deferred fees and what you billed never quite match.

You can't say which advisors earn their keep.

A mix of W-2 and 1099 advisors, different payout splits, and shared support staff. You have firm-wide profit but no profit per advisor or per client tier.

You do everyone's planning but your own.

Your S-corp or partnership return is handled in March. Nobody has modeled how the limits on the pass-through deduction for financial services affect you.

A buyer, partner or examiner asks for financials and it takes weeks.

A succession conversation, a merger offer, an internal buy-in or a request for your statements, and you're rebuilding numbers instead of sending them.

What We Do

What changes when we're your CPA

Three things, built around how an advisory firm earns and spends money.

Fee revenue that ties to your custodian

Revenue recorded from your billing and custodian fee reports instead of the bank deposit, with deferred fees and receivables kept straight month to month.

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Profit per advisor and per client tier

Revenue, advisor pay and shared cost brought together, so you can see who and what is really profitable and set payout splits from facts.

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Owner tax planning and books that hold up when asked

Entity and pay planning for you as the owner, plus monthly statements clean enough for a buyer, a partner or an examiner.

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Doyin Ogunbajo, CPA, Founder of ASO Financial
Who you'll actually talk to

Doyin Ogunbajo, CPA

You talk to Doyin Ogunbajo, CPA, the founder, on every engagement. Not a junior analyst reading from a template.

Who this isn't for

If you're a solo advisor who wants file-and-forget tax prep, or you're looking for a compliance consultant or help with client portfolios, we're not the right fit. We handle your firm's finances and your tax planning. We don't manage money or run your regulatory filings.

FAQ

What advisory firm owners ask before they call

Yes. We record revenue from your billing records and custodian fee reports, then reconcile it to what actually arrives. Deferred fees and receivables are tracked so revenue reflects what you earned, not just what was deposited that month.
Yes. We set up each advisor's pay structure in the books, whether payout grid, salary or a mix, and report profit by advisor. We also flag classification questions, since a 1099 advisor who looks like an employee is a risk worth catching early.
Often only in part. Financial services is a specified service business, so the deduction phases out as taxable income rises. We model it on your actual income and entity structure, along with owner pay, rather than assuming it applies.
Sometimes. It can depend on things like custody and how far in advance you bill clients. We keep your statements audit-ready and organized so any requirement is easy to meet, and your compliance counsel makes the final call on what applies to you.
Ready to Talk?

Bring last year's P&L and a recent custodian fee report.

Book a free 30-minute discovery call. We'll look at how your fee revenue is recorded and where your owner tax planning stands.

Get Started → hello@asofinancial.com